Did you know as many as 20% of daily Google searches are made up of completely new keywords or questions that have never been asked before? This statistic highlights how important it is to perform Organic SEO keyword research to ensure your pages appear higher in the search engine results.
But what are the SEO keyword research mistakes that you should avoid? If you’re investing time and money into a keyword research strategy, you’ll want to make sure you get the maximum benefit and increase your website’s online visibility.
That’s why we’re going to review 6 common errors that can negatively affect your SEO keyword research results.
Let’s dive in and learn more.
Ignoring Search Intent
Knowing what your customers are looking for can help you choose the right keywords. Think about the types of questions your clients ask, and consider how they would phrase their query if they were entering it into a search engine. You can then target the keywords they would be most likely to use when searching online.
Picking Only Keywords With High Competition
When reviewing your options for keywords, remember to look for keywords that have a high search volume, but low competition. If you only focus on high-competition keywords, you could end up competing against companies with a larger marketing budget and not getting your desired results.
For expert help finding the right keywords for your business, use this tool.
Not Searching for Long-Tail Keywords
One of the benefits of keyword research is that you can search for long-tail keywords that could have a higher conversion rate. Although they can be specific, they can also bring more motivated traffic to your website. Failing to focus on this area could result in your company missing out on sales.
Performing Keyword Research After You Write Content
It can be easier to naturally add keywords to your content if you have them ready in advance. While you can perform organic SEO for blogs and web pages after you write, you may find this affects the flow of your content. Carry out your keyword research ahead of time to make your content more reader-friendly.
Not Having a Keyword Research Strategy
If you don’t have a coherent strategy, you may not focus enough on particular keywords. This can make it harder for you to rank highly for the keywords that are most relevant to your business. Making a plan and sticking to it can help you achieve better results.
Not Reviewing Your SEO Keyword Results
While it can help to focus on specific keywords, you also need to know if you’ve chosen the right ones. This is why it’s vital to analyze how your SEO campaigns are performing on a regular basis. If they are not driving as much organic traffic as you’d hoped, you may want to try different keywords to see if they can help attract more consumers to your pages.
Avoid These Common SEO Keyword Research Mistakes
When you know about the most common SEO keyword research mistakes, you can take steps to avoid making these errors. Not paying attention to search intent and not using long-tail keywords could negatively affect your results, and failing to think about your SEO keyword campaigns in advance could lead to you having a disjointed keyword plan.
By carrying out regular reviews of your progress and using the most effective techniques, your SEO keyword strategy could give your site a much more visible online presence.
If you’ve found this SEO keyword article informative, check out more of our helpful blog posts.