Using Your Secret Stalking Skills to Grow Your Business Through Social Media
There’s a cartoon floating around; perhaps you’ve seen it. It depicts Stalking in two different ways in two different ways: Creepy and socially Acceptable. (Click here) One stalker is sporting binoculars watching his neighbor’s yard, while the other uses a computer and Facebook.
The reality is that in the world of Internet Marketing and Social Media, there is plenty of stalking to help us focus our message and place our brand’s name before the right people. Knowing your demographics correctly and then finding the right people on the internet who share their personal information on the internet for the world to see is the most cost-effective and straightforward way to get the most value from your brand and your content.
Although there are many posts online on best social media practices, this article will concentrate solely on stalking social media.
Choose reliable tools for monitoring social networks. Many tools are available; each one offers different value at different costs. Whatever your budget, there’s the right tool for you. The most important thing is to select one that you can use and then use it.
The reason you should use tools isn’t just for the ease of having a single screen to view every day for all of your accounts and the ease of the ability to report. Tracking your progress using reports does not have to be complicated. It could be as simple as an instant glance at the growth in the number of people following the account on Twitter and how many people have followed you on Twitter or the “reach” of a particular tweet. Monitoring over time will tell the things you’re doing well and how you can do to improve.
Stalker Step 2.
Create Personas. Personas are designed to assist you in defining details about who your intended market is in a specific manner. A persona refers to a fictional character who creates an exact image of your target market. Many people develop multiple personas that represent various segments of their market.
Many have written about the process of creating personas. The most commonly used method is to list the characteristics of each character, including age, gender, ethnicity, sex, job, lifestyle, desires, and hobbies. There are many essential characteristics that you should choose from when creating your personas. Ian Lurie wrote about Personas in 2007, and his information is still apt – http://www.portent.com/blog/internet-marketing/get_in_your_customers_heads_cr.htm.
Image Credit: http://marketingenious.terapad.com/index.cfm?fa=contentNews.newsDetails&newsID=81532
Stalker Step 3.
Discover Your People. After you’ve created your personas, you must find your online friends within their social media environments or in their natural habitat. To locate your users, you need the construction of an online map. Begin by creating an outline of the keywords related to your personas. Keywords could be job titles and brands they purchase and hobbies, the cities they reside in, titles for books, music, or how they describe themselves. Check out your attributes for ideas on keywords.
Then, start putting your keywords under topics. Topic titles may contain your name, and yes, they must have names. For instance, if you’re targeting a woman in her mid-life with a substantial discretionary income on the road at least four times each year, owns an expensive car, and has Apple products solely. Whose kids are now grown, you could refer to this persona as “Luxury Middle-Aged Women” or refer to her by her name.
Topic titles could also be keywords: retired or traveler, art collector, Mercedes owner, etc.
4. Steps of the Stalker:
After your list of keywords is completed, you plan to create an approach to find the most relevant people online. For this, you will begin with Twitter. To find the people, you will categorize the people in lists on Twitter that will allow you to maintain your order and keep everything in order.
Starting with your list of keywords, we can begin to find individuals. The process is easy. The initial part that your Twitter search will start using SEOmoz.org’s software Followerwonk. Within Followerwonk.com, you can Search Twitter Bios, a tab located at the top left of the webpage. You’ll be directed to a search page when you click this tab.
When you click “Search for Twitter bios,” the search box will pop up. In”the “search box,” input the keywords you want to search for.
I typed in “art collector” and got 1,642 results.
Every time you come across someone within your range, you’ll “Follow” these people and include the person on your Twitter list. It is possible to build lists as you add new people. Once you have followed someone, click the dropdown next to Follow and select “Add or Remove from Lists.” After that, click “Create An List” and type “Art Collector.” You can then turn the list private, so only you can view it. Making lists on Twitter helps organize your followers.
There can, at times, be many users on Followerwonk to select from, as I found in the search for “art collector” You could start with just a few individuals ranging from those with a vast number of followers to those who have only a few followers. The dashboard will allow you to sort results by followers, tweets, following days old, Social Authority. Maintain a balanced mix in your group; following those with fewer followers could make them more likely to be returning your follower.
The next step is to use Twitter’s search function to find Tweets that contain keywords. For example, if you search for all women who have a Mercedes, the information might not be included in their bio, but they could be mentioning it in a tweet. To search Tweets, visit Twitter.com/search. The search box can enter a single word or a set of words. If you wish the word combination to appear together, add an inverted comma around the phrase. For instance, “Mercedes proprietor” will only show tweets with the two words.
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