How to organize a sporting event step by step
Define the objectives of the sporting event well
It seems obvious, but precisely for this reason, many people skip it. You have to take the time to define them and write them together with the audience you want to reach. At this point, preparing a plan is essential to serve as a roadmap, also taking into account the budget we have. This will help us not to scatter and settle the ideas to stay only with those that in our opinion are going to be able to better fulfill what we have proposed. It is also a good way to validate that the type of event corresponds to the objectives. What type of sport to choose for the event?
It will depend precisely on the audience we want to reach with our sporting event.
The categories vary a lot if we are targeting children, youth or adults. The range of possibilities is quite wide: Popular races, athletics, cycling, swimming, soccer, kayaking, running, hiking and many more.
We have to let our imagination run wild as long as we are clear about where we want to go and our possibilities.
Date of the sporting event and facilities
It is very important to see the offer of sporting events in our area on the calendar to avoid overlapping or affecting attendance due to other similar activities. Do not forget the climatic factors at the time we want to choose and determine the schedule accordingly as well.
At this point you have to look for suitable facilities and learn about the requirements to formalize the reservation and how much time in advance to send the request. Whether they are closed or open venues such as 무료스포츠중계 courts, natural settings, special rooms
A fundamental aspect is to make sure that the facilities have the necessary equipment for the needs of the event and a good maintenance service, if that is the case.
Apply for permits, licenses and insurance
One of the main steps is to find out and apply in good time for all the necessary licenses and insurance according to the type of sporting event. They can be permits for the use of public roads, use of facilities in nature, civil liability insurance, posting posters, sale of food and drink, medical insurance, ambulance, etc. Also define an action plan in case of emergencies with the operations that the size of your event needs.
Recruitment of specialized personnel On many occasions
we will need to hire extra support staff for our event. For example, for the sale of tickets at the box office, waiter service during the awards ceremony, hostess service to guide the public or promote the event; monitors, referees, judges, photographers, cleaning staff, assemblers of structures such as information points, promotional tents, visibility elements of the company and everything that we consider necessary for the correct development of the activity, according to our limit budget and marketing strategy.
Design of identification material
We will need to elaborate elements of identification of the personnel, of the judges, of the organizers and participants. Also the signage that our event requires so that everything is clear from the beginning, the distribution of the space, its operation and mechanics.
Dissemination and invitations
This is where everything comes to life, when we are ready to communicate and promote our event. We must choose the best channels to do it and rely on online and offline marketing . Face book campaigns are usually a great option due to their low cost and social reach, but everything will depend on our target audience. Use our contact list, as well as send special invitations to official authorities, sponsors and collaborators. We will also need to create flyers, posters, physical tickets and any other promotional object. Anticipate in time the delivery dates of printing and final artwork. Media Management
Summoning the media and providing them with all the information about the event is another fundamental aspect to take into account. Organize interviews, press conferences and assign journalists a good space during the development of the activity to promote its impact. There is a reason why the media have the power to give notoriety and relevance to the events they cover.
Sustainable and ecological event
Last but not least, it is important to implement good environmental control practices with our event. Optimize resources, energy, reduce the use of plastics as much as possible and replace them with compostable materials, provide enough litter bins, among other measures that help preserve our environment. This, in addition to being positive for the ecological impact of our event, will always be a plus for our reputation and company image.