The decision to take a dance class is a very important one for many potential dance students. People who are just considering it, or those who can only be available on certain days. Some people are only interested in attending a class for a specific genre of dance. You need a dance marketing strategy or performing arts marketing strategy to capture them. Here are nine ways to do it:
Creating a brand for dance classes
Every dance or performing arts school wants to be the first choice for prospective students. The importance of branding cannot be overstated. If you want to promote the notion that your school offers a first-class program, you need a strong brand image. This will set you apart from the competition.
A dance class and the customer journey on a website
Dance class websites can either attract customers or detract them – make sure the latter is true. Content and images on your website need to attract your audience and attract potential customers, but it also needs to be easy to navigate and make it as easy as possible for them to find what they want. It will certainly help to have a simple navigation system and simple headers. Calls to action for dance classes should be clearly stated and well-defined.
‘Call-to-actions’ can be text or images that prompt the viewer to click and go to a registration page, an email link, or important information.
Partnerships with dance classes online and offline
Dance classes can benefit from cross-promotion at a very low cost. Consider partnering with local businesses or clubs (for example, a dancewear store, amateur musical group, record store) and cross-promote them with dance flyers & posters, etc. You can even run a contest with them to give away free classes.
Demonstrate your expertise in Dance class
By leveraging your expertise, you can further promote your dance class business. As a Dance Expert, you might be able to write for a local newspaper or website – if you do this, you could drive more traffic to your SEO.
Off-Site Marketing and Social Media
The use of social media and blogs as well as external links from other websites is never a bad idea. The more frequently you post or update your omg blog, the higher your blog will rank in the search engine rankings. This means more traffic to your website. It is a great way to communicate, both with current students and potential dance class students, in an informal, friendly manner.
Promote classes with pictures, videos, and information to entice new users and encourage feedback. You can effectively use photos and videos on Facebook to generate a lot of ‘likes’ and ‘shares’. Make sure people can find you by posting posters in your studio, including links in flyers, posters, brochures, and in the footer or signature of all your business emails.
Domain names for dance classes
Consider your promotion from the perspective of someone searching for your dance class school. Maybe your school will have a name that’s easy to misspell (accidentally or intentionally), which will cause it to be overlooked by potential students and their families. An alternative area name (site address) can be bought through a trustworthy domain name organization and diverted to your fundamental site without much of a stretch.
It is quite likely that people will spell your dance school incorrectly, for example, if it was Moving En Pointe. Therefore, you may want to purchase an optional area name. It should be coordinated to the basic site so you will not lose any customers due to incorrect spelling. It should take less than a minute. £10 per year.
Email marketing efforts that are effective
Could it be said that you are making good use of your email dance class marketing? All new students can be invited with an email that contains a free ‘tester’ voucher for another of the classes. Additionally, all the pertinent information about your school and then what it offers. Could it be that some students haven’t been to class lately? If they book 10 classes, you can offer them a 30% rebate. You must offer the discount within ten days of their booking.
Adapting your email pamphlet to your audience is fundamental. If you are communicating with guardians of your students, you can provide more information. In any case, if you are targeting younger artists, include fun tests in your email. In addition to contests to keep them interested, stories about how dance ‘saints’ overcame adversity are an effective way to raise their spirits.
Merchandise for promotion
Promoting your dance class studio with limited-time specials is an extraordinary method for bringing in more students. This also facilitates informal exchange. Did you know that the normal limited-time item is saved for a very long time? Hessian bags with your logo are one example. On them, guardians use them when they go on vacation every week. Stand outside the grocery store to get noticed.
App for Dance Class
Apply now! You can communicate and draw in with your students through their cell phones with this method. The best advertising tool for today’s youngster, it helps with booking requests and client references. Pop-ups announcing the date of an expense installment, an upcoming tryout, or a dropped class. It is ideal for encouraging students to return.
Taking everything into account, pass on nothing to the prospect – check your advertising procedure to make sure you’re teaching. Providing helpful, intriguing information at each stage regarding the choice course of upcoming customers and students.