Whether you are setting up a new fitness studio or looking to expand you operations, deploying technology to run the operations is a no brainer. It takes a mere glance at the business models of successful fitness studies to understand that deployment of fitness studio management software is a common denominator. The benefits of a fitness management software far outweigh the associated costs of acquiring the software and running it. However, as a fitness studio owner or a manager, it is perfectly right for you to ponder over the question, “How to choose the Best Business Management Software for my fitness studio?” In a market that is abuzz with a bunch of choices and each professing better capabilities than the other, how do you zero down on the fitness studio management software best for your business model? Thankfully, we are here to help you navigate the maze. Read along to know the top tips, which will assist you in making the decision like a boss!
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Understand your business model
Prior to delving on the task of finding the best fitness studio management software, it is important that you ponder over the basic objectives of your business model and what makes your business unique. Once the goals and objectives of your business are defined, you will have the basic foundation for evaluation of the fitness studio management software and personal training online software. From here on, it is about knowing which product can best meet your requirements.
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Gather market information
The second step in the process is to gain familiarity with the market. This involves networking with the industry veterans, searching on Google, reading blogs from other fitness studio owners or industry experts to ascertain what software products are available in the market, and what features of the fitness studio management software have made them popular. Having shortlisted some of the top contenders in the market, it is time to dig into details to individually ascertain the benefits of the fitness management software. A comparative table maybe handy here to evaluate the basic features and the additional modules. Many software come with just the basic features such as client management, scheduling, invoicing and POS, and reporting. Additional features such as inventory management, employee management, are often add-on modules thus creating a bundle of products. On the other hand, some top notch software include all the features in their product and allow for customization to meet your business needs.
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Seek Credentials and Referrals
Having shortlisted probable choices, one has to now initiate discussions with the software providers. During the process of detailed discussions, it is important to seek client credentials. Are the clients single store operators or do they run a city wide or nation-wide chain? How does software respond to scaling requirements? How many years has the developer spent in the industry? Needless to state that experienced developers are more likely to be able to handle complex requirements and therefore their product may provide a more holistic solution.
Also Read: Zintego
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Check Experience
After further reducing the probable list, it is time to gather feedback from existing users. Once again, it would entail talking to existing customers and reading online forums and blogs to ascertain the user experience. The process is important as you don’t want to buy a software and then engage in unfruitful tasks such as constantly seeking tech support, being stuck with something that has a steep learning curve, and having half completed tasks.
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Understand Back End & Front End of the Software
All fitness management software have two sides. The backend side or the business side is equipped with features that shall be used by the business and its employees. Membership management, payment management, employee management, scheduling, reporting, marketing management are the features that fall under the back end vertical. On the other hand, front end software or the client facing software as the name suggests is vertical, which engages with the clients. Booking, Check-in, payment, nutrition tracking, fitness goals tracking are the features that clients will use. While it is important that both back and front end of the software should come with an easy learning curve, in the front end vertical user convenience and user interface should rank higher in the evaluation criteria.
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Affordability
While it is great to have all the features, and a robust workhorse to run your operations, one must bear cost of software in mind. Software as a solution (SaaS) products do come with a fair bit of deployment cost. The fitness management software should not be prohibitively high that it negatively impacts your profit. The financial impact of deploying the software should be evaluated based on your business requirements, and the processes that shall be automated. As a business manager it is not wrong to save a few bucks, and procure the best product at the right price.
We hope that the above tips will help you in find the best business management software for your fitness studio such that you can leverage the benefits of fitness studio management software for your operations and propel your business forward. We particularly like gym and fitness studio management software from Zenoti for its robust features, scalability, state of the art user interface and easy learning curve.
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