Smaller businesses are often unaware of what is required to make it on a social media platform like Instagram. It seems so simple. Post a picture of your product and add hashtags, and your sales will skyrocket. But that’s not how it is done. It’s a matter of staying on top of new patterns and developments. If you desire to be successful, there are three options hire a full-time social media strategist, hire an Instagram specialist (like EVG), or follow this baker’s dozen Instagram strategies to increase your Instagram success. You can also get free Instagram followers with TurboMedia to increase traffic to your Instagram profile.
1. Be aware before you jump.
Before you create your Instagram company account, you need to ask yourself why you’re doing it. Do you know who you’re hoping to reach? Are you aware of the kind of content your target audience is looking for? Have you set your goals? How do you gauge success? If you’re not sure of the answers, put your phone down, do some research, and put your plan in place before publishing another post.
2. Solutions for sharing, not only products.
Brands have used Instagram as a platform for sales for a long time, and Instagram has added shopping features for companies. However, don’t think this is an excuse to spend all of the time you spend and your posts about selling. It should be focused on being social. You can share your ideas, passions, and dreams. Successful brands find creative methods to keep the attention on their customers’ interests. Red Bull seldom showcases the products they sell in any manner. General Electric usually shows their products. However, their content focuses on the larger picture and how they’re helping people worldwide.
3. Make use of an editorial calendar.
Develop a strategy and adhere to it. You do not want to appear as a sloppy blogger who posts the same idea repeatedly. It would help if you mixed it up. Tell stories. Concentrate on what motivates you or those around you. Discuss the current news. Make use of visuals to convey statistics. The last-minute posts usually appear to sound like each other posts.
The Pro-Instagram Tip: Consider 4-1-1 as you are planning the content
calendar. This means you’ll be making four posts on shared interests, one focused on selling and the other post about your company, but not about the product.
4. Make use of hashtags with attention.
Hashtags go beyond an approach to categorizing content. They’re a great instrument to help get your company recognized in organic searches or Instagram feeds to increase the reach of your followers. However, you must use the correct hashtags and the correct posts to achieve this. It’s about doing your homework instead of relying solely on one hashtag for every post (a technique that could be punished) and using each one you believe to be relevant.
Tips for Instagram Pros: More is NOT more in the case of hashtags. The savviest brands like Chewy employ a small number of hashtags. If they include one, they have it in the caption to demonstrate its authenticity. Beginners load the post by adding 11 characters or more as an afterthought.
5. Create a brand-new hashtag.
Help increase brand awareness and expand your reach by creating your unique hashtag for your business. If you see the hashtag #ShareACoke, you’re reminded of Coca-Cola. Disney came up with #ShareYourEars while Lay’s asking followers to use #DoUsAFlavor. If you’re doing it right, the audience will take advantage of it to introduce your followers to your company.
6. Post like clockwork.
The frequency at which you post isn’t as important as regularity. Some algorithms can determine how your audience uses your content and even gurus that say the same day is superior to the next. Influential brands monitor their engagement and determine using complex information the time their audiences are engaging with their content. They use that information to determine and modify their posting timings and frequency schedule.
7. Make friends.
You have to be an active member of that community. If you’re using hashtags, you are part of the community. This means you have to follow the rules and comment on other posts. Do not just use the hashtag and not pay attention to other posts that use that same hashtag. Be sure to praise their image or comment on the text, and then share the post with your friends. By making comments on posts that have a lot of likes or comments, you’ll become more noticeable and may get a fan or three.
8. It should be more of a conversation than lecturing.
If someone comments, respond to them. It’s online social media! Nobody wants to be the person who is talking about the group but not noticing the contributions made by everyone else at the gathering. A simple thanks can go a long way. If you have a lot of followers and comments are not acceptable, you cannot respond for 24 hours. Just reacting by emojis acknowledges your following.
Pro Instagram Tips: If the comment is negative, remain helpful; assist them in taking the analysis offline and solving the issue as soon as possible. If the post is a request to go to their website or an unrelated request, do not respond to them.
9. Find out what is essential.
Make sure you are focusing on the things that matter to you. You’ve set business goals on each social media platform and should focus on measuring the KPIs that will help you achieve these objectives. Whatever you decide to measure, it is essential to establish a straightforward procedure and track your results frequently.
Pro Instagram Tips: Instagram now gives users the option of hiding their “Like” count in their feeds. It’s designed to lessen the pressure of social media. This is one method to shift the focus from competition for attention to a more thoughtful conversation.
10. Create time.
More of us are using social networks. For brands, convincing their customers in more significant amounts to interact with the brand demands the commitment of resources. The best content is a process that takes time. It’s impossible to create worthy posts at the very last minute. Video, multiple slide decks, and Stories can entice followers to stay longer on every post.
Professional Instagram Tips If you’re an online retailer, it is essential to take advantage of the latest features, such as the possibility for followers to buy directly from the Story.
11. Be ready to change and take on new features.
While Instagram continues to introduce new features, try experimenting with them to determine the ones that work best for your social media strategy. Videos that are live on Instagram are temporary. When it is finished, the video disappears. The feature is great for announcements, introductions, or special product launch events.
12. Keep up-to-date.
The media like to remind us that our attention spans are shorter than the goldfish. We know from our own experience how many squirrels are out there waiting to distract us whenever we are online. Therefore, requesting your viewers’ attention is not a small thing. It is essential to provide value in exchange for their attention.
13. Be confident and innovative.
Have you checked out Google’s Instagram? There aren’t any photos of motherboards and data algorithms or the secrets to getting to the top position in organic search. You may find Googlers (dogs of Google employees) and clever images that entertain, define, and are a delight. Did you know that a dictionary can be fun? The Merriam-Webster website offers the word used entertainingly and appealingly that entertains in equal measure Read More